So what’s next for Pepsi Next? Airbnb, Instagram, Flavorpill and Kamio.
The soft-drink company, which previously partnered with buzzy startup TaskRabbit, is using these other hot tech names to anchor Unbelievable Taste Escapes, another promotion that begins Tuesday
Winners will get trips to Hawaii, Los Angeles or Williamsburg, Brooklyn, where they will stay at an Airbnb location. Then on Wednesday, Pepsi Next will launch its official Instagram page in partnership with Kamio, which will provide three branded photo filters: Unbelievable Escapes, Unbelievable Good Time and Unbelievable Glitz.
To get the word out to its target demographic of millennial hipsters, Pepsi Next is also getting help from culture blog Flavorpill. Online banners for the Airbnb promo will redirect viewers to a landing page on Flavorpill. The effort also includes takeovers of Flavorpill‘s email Read more…
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Read more : Pepsi Next Partners With Airbnb for Promotion, Joins Instagram
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