Oreo’s ‘Shining’ Vine Video Is a Scream

What if The Shining featured Oreos rather than people?

This Vine video from the cookie brand offers a glimpse into the kind of movie that Stanley Kubrick might have conceived on an extreme sugar high.

Oreo, of course, is viewed by many as a social media innovator after scoring its famed “blackout tweet” during this year’s Super Bowl. The brand is also no stranger to Vine; it joined the platform this spring, shortly after Twitter announced it in January, and has created several other creative ones:

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