Skip to content Overhaul Fuses High-Tech and Helvetica



As a city of more than 8 million people, New York can hardly be considered a startup. But when it came to reinventing its website for the first time since 2003, the city government’s digital team assumed some startup tendencies, creating a design responsive to mobile devices and focuses on user experience

New York City residents are a diverse bunch with varying needs. Rachel Haot, New York City’s chief digital officer, said her team used a data-driven approach to redesign so that it served each and every New Yorker

“We’re telling the city’s story in a new way,” Haot told Mashable. “We’re saying, ‘Here’s what’s in it for you as a New York City resident. Here’s a program you can take advantage of.'” Read more…

More about Mobile, Government, New York, New York City, and Web Design

Read more : Overhaul Fuses High-Tech and Helvetica

Posted in Web, Web Design.

Tagged with , , , , , , , , , .

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

Some HTML is OK

or, reply to this post via trackback.