Television shows that people stream on their mobile devices will soon count toward Nielsen‘s traditional TV ratings, another step toward trying to keep the measurement system relevant as more viewers access shows on smartphones and tablets
Nielsen announced the update on Monday, detailing how the new methodology will work when the ratings begin including digital viewing stats during the 2014-2015 season:
For example, if a broadcaster makes a TV show available for viewing on a digital device and it meets the ad load and timeline requirements for TV ratings, then that viewing will credit to the Nielsen TV ratings. If that content is not eligible for TV ratings — due to elapsed crediting time, dynamic ad insertion or because it originated from the Web itself — then the viewing of it will be included in Nielsen Digital Ratings, specifically Nielsen Digital Program Ratings for content ratings and Nielsen Online Campaign Ratings for the ad rating. Read more…
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Read more : Nielsen to Start Counting Mobile Viewers in TV Ratings in 2014
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