New Google Program Changes Requirements for Ad Agencies

Ad agencies help bring Google business, and for that, they are now getting some extra love from the search giant

Google on Wednesday announced Google Partners, an umbrella program meant to consolidate all of the company’s other agency programs under one roof. Google already supported ad agencies with a number of programs like Agency Edge, Google Engage, and its agency certification program, and those aren’t going away. They are simply rebranded and joining forces under the new Google Partners title.

For Google, supporting ad agencies means supporting small and medium sized businesses that will most likely advertise on the site. Wednesday’s announcement puts all of the agency resources Google was already providing in one place to make it simpler for interested parties to find and utilize them Read more…

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