Neustar announced on Wednesday that it had purchased Aggregate Knowledge, a 7-year-old ad-tech firm, for $119 million.
Although the companies didn’t disclose financial terms of the deal, AdExchanger reported that Neustar paid $119 million in cash. Neustar describes itself as a “neutral provider of real-time information and analysis to the communications services, financial services, retail, and media and advertising sectors.”
Formed in 2006 by Paul Martino, Aggregate Knowledge aims to help advertisers and agencies pinpoint where to reach the highest-performing customers in real-time, using machine-learning algorithms. The company says it makes media-buying an exact science. Read more…
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Read more : Neustar Buys Ad-Tech Firm Aggregate Knowledge for $119 Million
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