Move Over, Sephora: Amazon Launches a Luxury Beauty Store

I’ve have long wondered why Amazon, which has long been buying against high-end beauty brands on Google, didn’t carry those brands itself. Today, I got my answer: The company was working on it.

Amazon unveiled a new section within its giant catalog on Thursday, a Luxury Beauty Store. There, shoppers can find products from 24 prestige brands, including Nars, Burberry and nail polish queen Deborah Lippman.

The store carries luxury brands, but it doesn’t look like luxury — it looks exactly like the rest of Amazon’s product catalog, though thumbnail images are larger. Editorial content from Amazon’s beauty editors and others from the brands themselves sweeten the deal. Read more…

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