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Malcolm Gladwell Joins the MashableReads Social Book Club

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As a result of the tremendous MashableReads launch two months ago, we’ve decided to expand our selection to include one non-fiction pick a month. Our first choice is David and Goliath by Malcolm Gladwell

We’ll be hosting a Twitter chat with Gladwell on Oct. 21 from 5:30 p.m. to 6 p.m. ET. You can discuss the book with the author personally, along with other participants from all over the world

In David and Goliath, Gladwell proves his power of persuasion using highly personal stories from people who would appear to either have it all (the Goliaths) and those who do not (the Davids) by today’s standards. Difficulties become desirable exactly because convention tells us otherwise. And in the age where Disruption is king, bucking convention is exactly what you should be doing. Read more…

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