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Is YouTube Launching a Music Service?

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Is YouTube about to take on Spotify with a subscription music service of its own? That’s what a report from Billboard magazine claimed Wednesday, citing “several sources familiar with the plans.”

Like Spotify, the report said, the music service will have a free tier (with ads) and a premium tier (without ads). This would push the Google-owned video service in a new audio direction, with music available for streaming or caching on all platforms; however, YouTube would still hold on to its roots by offering music videos as part of the service.

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