In-Store Analytics Firm Nomi Raises $10 Million, Looks Beyond Retail

The in-store analytics space is heating upNomi, a real-time marketing optimization platform founded by Salesforce alumni last year, announced on Wednesday that it raised an additional $10 million to finance its expansion beyond retail

The Series A round was led by Accel Partners, with participation from existing seed-round funders First Round Capital, Greycroft Partners and Forerunner Ventures.

CEO and co-founder Marc Ferrentino says the company recognized awhile ago that Nomi‘s capabilities — which can track how long and how often shoppers are in a store on average, the type of mobile devices they’re using, and the percentage of shoppers that passed by a store window and stepped inside — can be useful to more than just clothing retailers. Indeed, automotive sellers, theaters and amusement parks can also take advantage of the data that Nomi provides. Ferrentino says the company has already signed on some “pretty substantial” retailers and restaurant chains, but declined to reveal names. Read more…

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