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How Sports Fans Engage With Social Media

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Social media plays a larger role than ever in the lives of sports fans around the worldYouTube is an endless source of video highlights and bloopersTwitter is a gigantic news wire. And Facebook is a place for trash talk with friends

But, beyond anecdotal evidence, it can be hard to parse just how many fans use which networks and where the greatest opportunities for marketers areCatalyst PR, recently acquired by sports marketing titan IMG, is the latest to take a stab at quantifying where sports fans hangout online and how they can be reached

The results of Catalyst’s survey provide some interesting food for thought Read more…

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