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How Social Analytics Goes Beyond Marketing To Save Lives

Kelsey Falter, founder and CEO of social analytics website Poptip.

Kelsey Falter, founder and CEO of social analytics website Poptip.

The conversation happening on social media sites like Twitter and Facebook is a reflection of what’s happening in the world around us, and whether people realize it, companies are mining data from posts to use in marketing and advertising.

But social analytics has become so advanced that it not only pulls data from text and images, but it can also predict trends and assist with responses during emergencies.

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