Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.
The ads will be sold via Google’s DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook’s Ad Exchange on the platform.
“Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange,” Payam Shodjai, Senior Product Manager at Google, wrote in a post Read more…
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Read more : Hell Freezes Over: Google to Sell Facebook Ads
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