One of Twitter’s challenges, revealed in today’s IPO filing, is its stalling growth: At 215 million users, the social network for broadcasting short bursts of information is still signing up new users, but nowhere near as torridly as it did in 2012.
One of the smartest things it can do to boost those numbers could be going public.
The LinkedIn Effect
Besides swelling its coffers—according to a filing with the Securities and Exchange Commission, Twitter is seeking to raise $1 billion—and making investors and employees wealthy, Twitter’s public offering will inevitably splash the service’s name across the headlines.
If the IPO goes poorly, like Facebook’s, that could be a negative. But if the offering is well-received, like LinkedIn’s, the IPO could end up being a marketing event for the company.
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