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Fitbit Force Lights Up Your Wrist Like a Watch

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The Fitbit Force, the fourth wireless activity and sleep wristband in the Fitbit lineup, debuted on Thursday with an extra something special never before been seen on its predecessors and competitors: an OLED display.

The Force, which is available via Fitbit.com for $129.95 and will hit shelves at stores like Best Buy and Target in the coming weeks, is part watch and part fitness tracker, displaying everything from the time to fitness stats directly on screen.

The user controls when they want to view this information by touching a button on the left side of the display. The data appears for a few seconds before disappearing. Read more…

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