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Facebook Improves Tools for Measuring Brand Pages

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Facebook is making it easier for brand marketers to gather insight and engagement metrics surrounding their Facebook pages

On Wednesday, the social network released a new version of Page Insights, a dashboard that allows page managers to monitor traffic and engagement. The tool’s newest version breaks down engagement metrics into individual tabs, such as check-ins, likes and the number of people engaged. Managers can also compare these metrics to previous weeks or months to better understand how engagement on their brand page is changing

More about Facebook, Business, Marketing, Brand Pages, and Page Insights

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