Facebook has a new U.S. sales chief: David Lawenda.
Lawenda, Univision’s former advertising sales president, has been named Facebook’s VP of Global Sales, U.S., managing the social network’s U.S. sales team and overseeing Facebook’s relationship with brands and agencies across the country. He replaces Tom Arrix, who left Facebook in July after seven years with the company
Lawenda takes over at a key time for Facebook as the company is reportedly working on several new ad products — including Instagram ads and video ads for the homepage — while continuing its efforts to explain the payoff of its existing ad products to advertisers Read more…
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Read more : Facebook Hires Former Univision Exec to Run U.S. Sales Team
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