British American Tobacco has apologized for running an ad for its Vype e-cigarette in an iPad game aimed at children.
The ad drew attention after Graham Brown-Martin, a UK-based author, tweeted a pic of the ad:
.@ecigaretteforum agreed, so over to @batpress why are you advertising to kids via iPad games? pic.twitter.com/aVstTSrFPM
— Graham Brown-Martin (@GrahamBM) October 25, 2013
BAT quickly apologized with the following tweet:
We’ve found a problem with the advertising of Vype. We apologise and have pulled all online Vype advertising. We’re investigating the cause
— BAT Press Office (@BATPress) October 25, 2013 Read more…
More about Advertising, Videogames, Kids, Ipad, and Business
Read more : E-Cigarette Brand Apologizes for Advertising in Kids iPad Game
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