Mobile analytics firm Distimo launched a new application for iOS users on iPhone and iPad today, which allows anyone – even non-developers – to keep an eye on app store trends. The company, which currently offers a suite of tools for mobile app publishers that allow for tracking downloads, purchases, rankings, revenues and more, is primarily targeting its developer customers with the new release, of course. However, Distimo also thought to include its Leaderboard rankings, which will give its new app broader appeal.
The app currently requires at least a free Distimo account, and for app developers using its analytics service, it will allow them to see both their own app data, as well as competing app intelligence data. This includes the above-mentioned metrics, plus, ranking and reviews, across all major app stores like Apple’s iOS App Store, Google Play, Amazon’s Appstore, Samsung Apps, Apple’s Mac Store, the Windows Phone Marketplace, Windows Store, BlackBerry World and Nokia Ovi Store.
App publishers using Distimo AppIQ can additionally view premium transactional data including the daily download and revenue volumes of any app worldwide, for the purpose of gaining competitive market intelligence. They can then track their own app’s performance next to those from the others in their same space.
Though a number of leading app analytics firms offer this kind of market insight in their online platforms, Distimo has beaten companies like App Annie and appFigures, to name a few, in delivering the details about competing apps across app stores to a mobile application for easy of access. (That’s not to say others don’t have these kind of features in the works, though).
The other thing that makes Distimo’s app interesting is that it can be used by those who are not developers or paying customers interested in tracking their own app’s analytics. For those who don’t have an app to watch, Distimo for iOS will send users to its Leaderboards section instead. Here, you can browse the top charts for any app store, and even filter the data by country, app category, device, or type (free/paid). You can also choose to see just the top apps or the top publishers, and can break down data by day, week, month, or quarter. It’s the kind of thing that’s handy for others interested in watching the app industry, like analysts, VCs, or yes, even tech news reporters.
According to Distimo CEO and co-founder Vincent Hoogsteder, his service is now being used by developers worldwide to track over 3.2 billion downloads per quarter, for over 260,000 apps across platforms. App Annie, for comparison’s sake, is tracking data on over 300,000 applications, as of earlier this month.
The Distimo app is a free download here on the iTunes App Store.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.