This should appease all you No Logo types concerned about corporate America impinging on the public square.
Coca-Cola rolled out the green carpet — actually, Astroturf — on a grey public square in Vilnius, Lithuania. The slab of concrete had been unused and grim, but — voila! — it’s amazing what simulated grass can do
As a brand message, it’s spot-on with Coke’s long-running “Open Happiness” campaign, which aims to surprise and delight. As a stunt, it’s a little questionable since an aerial shot reveals that the whole area was actually a giant Coke ad. Midday revelers, you’ve been had! Read more…
More about Advertising, Marketing, Coca Cola, and Business
Read more : Coca-Cola Creates a Park, Happiness Ensues
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.