Apple compares its iPad Air to a pencil both for its utility and its thinness, in a new TV spot narrated by Breaking Bad‘s Bryan Cranston.
The ad, which the company showed at the end of its press conference introducing the iPad on Tuesday, shows a pencil in various locations, including a science lab and a library. Says Cranston: “It’s an extremely simple tool, which is also extremely powerful…”
See also: Hands On With the iPad Air
Near the end of the 60-second ad, a hand picks up the iPad Air, which was hidden by the pencil
The company’s other recent narrator is actor Peter Coyote.
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