Ads Reveal Horrifying Sexism in Google Autocomplete

Have you ever tried typing “women should,” “women shouldn’t” or “women can’t” into Google? The autocomplete suggestions you get may surprise and horrify you, as a new series of ads from UN Women makes abundantly clear

Google autocomplete is a feature that suggests what your search term might be, based on its most frequent searches and the content of web pages. It is, in many ways, a neutral reflection of society. These ads feature genuine top-line results, such as “women shouldn’t have rights; women shouldn’t vote; women shouldn’t work.”

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