On the verge of Twitter‘s IPO, a small German company known for its ad-blocking software proposed an unsolicited ultimatum for the company: Make better ads — or else end up on its blacklist.
The blog post earlier this month, by Cologne-based AdBlock maker Eyeo, began by empathizing with Twitter’s need to make money via advertising. Then it switched gears: “Your users might not be too thrilled about what’s in store — and that will inevitably send that many more of them running to Adblock Plus.”
See also: Welcome to an Internet Without Ads
As the company points out, some 200 million people have downloaded AdBlock’s browser plug-in, which blocks advertising. “So why not work together? We would like to partner with you to engineer acceptable, non-intrusive advertising that would conform to our guidelines and make it to our whitelist,” the post reads. Read more…
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Read more : AdBlock Maker’s Challenge to Twitter: Extortion or Valuable Advice?
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