MailChimp launched in 2001 as a paid email marketing service, featuring a cute monkey mascot named Freddie. In 2009, MailChimp went freemium, with a customer base of 85,000 users. The new offering, “Forever Free,” permitted businesses to send emails for free, so long as the distribution list was fewer than 500 subscribers (a cap that was gradually raised to 2,000)
Just one year after the introduction of Forever Free, that customer base had grown 5x, to more than 450,000 users.
Today, MailChimp boasts 4 million customers, and they send more than 6 billion emails a month. The company is self-funded and profitable, and its 200-person team is entirely based in Atlanta. If you’re seeking a poster child for smart scaling, MailChimp might be it. Read more…
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