Birthing a new brand sounds simple in theory, but in practice, it requires a delicate balance of content, innovation and buzz. Only industry titans can master the challenging task of crafting an elegant pre-launch, launch and post-launch plan.
Building an eager and loyal following requires a different way of thinking in the age of Facebook and smartphones. New tools mean new possibilities
These three new brands, which launched this year and are the finalists for the Mashies‘ Best New Brand award, harnessed digital platforms to ensure a spectacular kick-off.
While all three brands, listed below, quickly captivated audiences and caught our eyes, there can only be one winner, which will be announced at the Mashies award ceremony on Oct. 10 at New York’s Altman Building. Read more…
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Read more : 3 New Brands You Need to Know This Year
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