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Why Now’s The Right Time For A New Calendar App

The calendar touches our lives everyday. It’s one of the most personal aspects of the smartphone, and one of the most-used apps.

On the desktop and at work, Microsoft Outlook and Google Calendar dominate our timekeeping. On mobile devices, by contrast, it’s a wide-open field, with hundreds if not thousands of apps trying to get on our agenda. The existence of so many applications shows that this crucial piece of mobile real estate has yet to find a stable home in our pockets.

The calendar is also more than just a single app. Information about our daily schedule is a crucial set of data that can help other software anticipate our needs—think of the way Google Now reads your calendar to tell you when to leave for your next event, for example.

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