Why Microsoft Is in it for the Long Haul With Surface

When Microsoft first announced its Surface tablet last June, it claimed it had cracked the code on the category.

Weighing in at roughly the same size as the industry-leading iPad, the Surface had improved upon Apple’s design, Microsoft claimed. The Surface was “designed to seamlessly transition between consumption and creation, without compromise” according to a press release at the time. The product was also based on “extensive investment in industrial design” which was manifest in its built-in keyboard and kickstand

Speaking prior to the launch, CEO Steve Ballmer charged that the Surface would rejuvenate the company. Read more…

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