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What ‘Bustle’ Magazine’s Funding Really Shows Us




What does it look like when you mix up journalism and the tech-world ethos? That’s a question that’s been asked a lot lately, when Jeff Bezos bought the Washington Post (and when Chris Hughes bought New Republic)

But those purchases were legacy brands, with owners who don’t need to immediately make money and who appear to have a great deal of reverence for the best parts of traditional journalism. There are also outfits like Yahoo and AOL and Tumblr, which have lately added (and subtracted) journalistic ventures under their much larger umbrellas. A more instructive case is Bustle, the new venture-capital backed women’s online magazine by Bryan Goldberg, the 30-year-old Bleacher Report founder, and Los Altos, Calif., native, who attracted a great deal of ridicule this summer when he announced that he’d be filling the previously uncatered-to niche audience known as “women.” Read more…

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