“So, there’s this glasses company that will send you four … no, five frames so you can try them on at home,” a friend told me recently
If we were on a trivia show I would have slammed down my buzzer and announced, “Warby Parker!” But this wasn’t a game and I actually didn’t feel all that cool when I replied, “Yes, I got my glasses from that company more than a year ago.” Instead, it felt like I bumped up against the wall of my tech bubble. Ah, life.
A 2011 study reveals that, while 28% of people consult the Internet to make decisions about eyewear, in 2014 4% of prescription glasses will be purchased outside a traditional setting (up from 1.7% in 2007). The study also found that of 154 pairs of glasses ordered online, nearly half did not meet the requirements, either optically or physically, of the buyer. Read more…
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