Twitter is adding new technology to further drive the company’s mission when it comes to advertising. The microblogging site announced on Monday the acquisition of MoPub, a startup that helps clients monitor their mobile advertisements. In addition to monitoring ad inventory, MoPub also offers a mobile advertising exchange which Twitter says it will use “to build real-time bidding into the Twitter ads platform.”
The acquisition comes at a time when Twitter is looking to bolster revenue streams in preparation for a possible IPO. Mobile ads have been a key source of income for Twitter in the last 18 months — the Wall Street Journal reported last summer that ads on mobile were generating more revenue for the site than desktop ads Read more…
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Read more : Twitter Buys MoPub, Will Add Real-Time Bidding for Mobile Ads
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