Tommy Hilfiger Brings Lytro Cameras, ‘Social Concierge’ to NYFW

Tommy Hilfiger amped up its digital efforts on Monday for its California-inspired Spring/Summer 2014 collection debut at New York Fashion Week

The designer and his team invited several “influencers,” including blogger Susie Lau of Style Bubble and Julia Knolle of German Vogue, to shoot the show using Lytro cameras. Photos taken with the cameras allow viewers to manipulate the focus, bringing a model’s torso into focus in one click, and on the audience behind her in another. Those photos are being released through Tommy Hilfiger’s Twitter account (see below), as well as through the blogs and social media profiles of the guest photographers. Read more…

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