It was fall 2005, and Ben Lerer and Adam Rich, both semi-recent graduates of the University of Pennsylvania, were ready to send out the first installment of their email newsletter, a New York City guide for guys entitled Thrillist. Rich turned to Lerer. “How do we send it?” he asked.
“That’s how absolutely stupid we were,” Lerer (pictured above) recounted in a phone interview with Mashable. Today, Thrillist Media Group is a global media and ecommerce company with 250 employees and 25 local editions, reaching from Los Angeles to London. The company also sells products — mainly apparel and accessories — through JackThreads, a site it acquired in May 2010 and has since grown to a $40 million business. It also launched a second publication this spring called The Crosby Press, an online men’s magazine targeting a slightly younger demographic: 18-to-24-year-olds. All together, the company is on track to bring in between $80 million and $100 million in revenue this year, according to a Read more…
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