Erica Domesek was enjoying a successful career in the fashion industry, working as a prop stylist and creative consultant for brands like Anthropologie, Kate Spade and Madewell.
But when a friend mentioned she was going to buy an expensive necklace, Erica exclaimed, “You’re crazy, it’s $600. Why don’t we make it?” That spurred the creation of a “craft club,” in which friends came to Domesek’s apartment to create fun DIY projects.
Without even realizing it, Domesek had taken first step toward becoming a DIY-blogging diva. She went on to register P.S.- I Made This… as her hub on a newfangled blog platform called Tumblr in 2009. From there, things escalated rather quickly, as recessionistas and fashionistas alike embraced the DIY mentality to create fun, colorful and personalized items. Read more…
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