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The iPhone 5C: Unraveling The Mystery Of Apple’s Colorful, Not-Quite-Cheap iPhone

Last quarter, Apple’s profits were sagging. But Tim Cook still managed to smirk about it—and we’re about to know why. The company that redefined consumer technology altogether now needs some elbow room. Apple’s iPhone dominates in the U.S. and Europe, but markets elsewhere are a different story, a story with plenty of room for a plot twist.

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