Revealed: Most Influential Emotions on Social Networks

One well-known feature of social networks is that similar people tend to attract each other: birds of a feather flock together.

So an interesting question is whether these similarities cause people to behave in the same way online — whether it might lead to flocking or herding behavior, for example.

Today, we get an interesting insight into this phenomena thanks to the work of Rui Fan and colleagues at Beihang University in China. They have compared the way that tweets labeled with specific emotions influence other people on the network.

And their conclusion is surprising. They say the results clearly show that anger is more influential than other emotions such as joy or sadness, a finding that could have significant implications for our understanding of the way information spreads through social networks. Read more…

More about Twitter, Social Network, Emotions, Weibo, and Social Media

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