It’s no longer show attendees that get the first glance at fashion week looks — this season, for Rebecca Minkoff fans at least, that honor falls to the users of Snapchat. For its New York Fashion Week show at Lincoln Center on Friday afternoon, Minkoff plans to debut photos of five to 10 looks on the app a few minutes before they appear on the runway.
Snapchat is a two-year old iPhone and Android app that allows users to send messages, photos and videos that automatically self-destruct seconds after they’re viewed. A company like Minkoff can’t merely send a “blast” to every Snapchat user — in this instance, individuals will have to request to connect to Minkoff one by one. The designer is already soliciting friend requests on Twitter: Read more…
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Read more : Rebecca Minkoff to Debut Runway Looks on Snapchat
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