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Pepsi Patents Packaging to Make Your Drink More Fragrant

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PepsiCo. has long been in the market of tickling your taste buds with sweet beverages. Now, the company wants to appeal to your sense of smell, too

A Pepsi patent aims to make its beverages more fragrant by developing a to release favorable aromas as a can or bottle is opened

The aroma system uses tiny gelatin capsules that sit underneath beverage caps. The capsules, which are half the width of a human hair, rupture when the drink is opened, releasing the smell, according to Beverage Daily. The system can be used in juice and coffee beverages. Read more…

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