Twitter continues to add major partnerships ahead of its looming IPO, and it now has the world’s most popular sports league on its team
The NFL will now show instant replays via Twitter, reports Reuters. The partnership, which was reported Wednesday, is part of Twitter’s Amplify program to bring more video content to Twitter streams. Reuters called it Twitter’s “biggest sports-related commitment to date.”
Sources familiar with the matter have confirmed the partnership to Mashable
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Twitter launched its Amplify program in May, and works with broadcasters to bring additional video content to Twitter in hopes of capturing viewer attention on a “second screen” (either smartphone or tablet). The NFL partnership means that marketers can now sponsor a tweet that includes NFL video replays and other NFL-related content. The videos will run with a short video ad intro, and both the NFL and Twitter will receive portions of the proceeds, according to Reuters Read more…
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