NFL Opening Week Social Buzz by the Numbers

As Americans had their eyes on the TV this past weekend watching football, it appears they also had their hands on the keyboard, “socializing” about the games. As with most major live events (think VMAs, Oscars, the Super Bowl), social media was all atwitter last weekend for the NFL’s Week 1 matchups

Neither Twitter nor Facebook set any records for engagement last week, but it’s clear that football drives users to their social profiles. More than 30 million U.S. Facebook users were responsible for 60 million NFL-related interactions on the site last week, including posts, comments, and likes, according to a company spokesperson Read more…

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