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London Amps Digital to Make Fashion Week More Public Than Ever

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New York Fashion Week came to a close Thursday, heralding the return of another fashion week in London. This season, anticipation for the week is not limited to the collections themselves: The industry and the public are equally interested in what digital innovations the top design houses will introduce during their shows.

When one fashion house introduces a new digital innovation, it doesn’t take long for others to follow. One need only remember that fashion shows weren’t live-streamed five years ago, nor did designers reveal behind-the-scenes snapshots over Facebook, Twitter or Tumblr. Today, those are a matter of course. Read more…

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