Intel Corp., shifting strategy for its planned Web-based television service, is now seeking partnerships to jumpstart the project, said a person with knowledge of the situation.
The company may miss a stated goal of starting service by year-end, said the person, who asked not to be named because the plans are private. Intel, based in Santa Clara, Calif., is looking for a partner with a base of Internet subscribers or rights to films and television shows, the person said.
Intel’s TV efforts have slowed under Chief Executive Officer Brian M. Krzanich, according to the person. The new CEO, who took the reins in May, has emphasized getting Intel chips into mobile devices. The shift in strategy for its TV effort reflects a view within Intel that the company, which has built an advanced set-top box, needs a partner with existing customers and marketing experience to make it a success. Read more…
More about Amazon, Samsung, Time Warner, Intel, and Web Tv
Read more : Intel Said to Seek Web-TV Partnerships With Amazon, Samsung
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.