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How Online Dating Sites Use Data to Find ‘The One’



More couples are finding love on online dating sites, and it makes sense: coupled with the convenience of finding a mate in the comfort of your own home and schedule, these platforms are getting smarter. Way smarter.

Dating platforms are collecting an enormous amount of data about how people look for a partner and what they say they want, especially compared to who they actually want and pursue

And it’s only going to get more sophisticated from here — in fact, has its sights set on using facial recognition technology in the future, which could allow users to highlight the features they are most attracted to so the company can provide them with matches most in tune with their preferences. Read more…

More about Features, Tech, Data, Online Dating, and Match.Com

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