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How Facebook Is Using Your Photos in Ads

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Much has been written regarding Facebook‘s new “Statement of Rights and Responsibilities” policy — the company announced changes to it a few weeks back in the wake of a class action lawsuit settlement at the end of August

Most alarming to users was the understanding that their profile data, including their profile picture, name, and personal information, could show up as part of a Facebook ad their friends may see on the site. This information was not new, but it was spelled out in more detail for the first time by Facebook.

The advertisements, known as social ads, are tailored in an attempt to provide users with more relevant ads. For example, if you ‘Like’ Nike’s company page, your friends may see a Nike ad alongside their feed, which may include a thumbnail of your profile picture and the fact that you ‘Like’ the company’s page. The belief is that if you like a company or brand, there’s a good chance your friends may feel the same way Read more…

More about Facebook, Facebook Privacy Settings, Facebook Ads, Facebook Photos, and Advertising

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