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Grumpy Cat Inks Endorsement Deal With Friskies

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Grumpy Cat got some happy news this week: She’ll now be a “spokescat” for Friskies.

The feline Internet star — who also goes by the name “Tardar Sauce,” is promoting “The Friskies,” an award show for cat videos, on Oct. 15 in New York. Terms of the deal were not disclosed.

Friskies spokeswoman Julie Catron (that’s apparently her real name), told The Associated Press that “the first thing she’ll do for us is receive the lifetime achievement award.”

Grumpy Cat rocketed to fame last September when her pic made the front page of Reddit. The cat’s dour countenance is caused by feline dwarfism. As of this writing Grumpy Cat has more than 1.2 million Facebook fans Read more…

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