Google’s Ad Campaign for Moto X Touts Customization

When Google introduced its first ads for the Moto X at the beginning of the month, we were told they were not part of the “real” Moto X ad campaign that was coming later

This ad may be the first component of that campaign. Unlike the previous executions, which showcased features like the Quick Capture camera and Always Ready voice control, these are a less specific branding pitch for the phones. As a techno tune plays, the visuals display the multiple color choices for the back, front and accents on the phone plus the case. It also underscores the phone’s “Assembled in the U.S.A.” boast, which may cost an extra $5 per phone Read more…

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