Google Reveals Major Update to Search Algorithm

One day before celebrating the company’s 15th birthday, Google went back to the place where it all started — literally

Inside the garage that housed Larry Page and Sergey Brin when the world’s largest search company was created, Google on Thursday announced a handful of new updates to the company’s search offering, including a major update to Google’s search algorithm that the company calls “Hummingbird.” The new algorithm affects 90% of all searches, and has been in place for about a month, said Amit Singhal, senior VP at Google

The new algorithm is meant to keep up with longer, more advanced search queries that come through Google. Instead of simple keyword queries, Google is working to accommodate questions on par with what users might ask their friends off the Internet. (e.g. “Tell me about Impressionist artists.”) Read more…

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