FishBrain Secures Seed Funding To Socialise Sport Fishing

Back in November last year Swedish startup FishBrain won the startup competition at Slush in Helsinki. The startup is a social network that lets sport fishing enthusiasts share their fishing experiences with friends using web and mobile apps. Users end up sharing best ways to catch a fih in a particular lake – as one does. Now the startup is set to expand into the US after raising a seed round understoon to the b in the region of $150,000. Investing are Almi Invest as well as a network of well connected Angels who all have backgrounds in some of this era’s most successful tech companies. Innovationsbron and Umando have previously invested in FishBrain.

So far the app on Android and iOS has garnered 100,000 registered users and 50,000 logged catches.

The entrepreneurs and business angels who invested in FishBrain are:

– Mattias Miksche, founder and CEO at Stardoll and board member and investor in Dustin, Headweb, Sportamore, and others
– Rikard Steiber, EVP and Chief Digital Officer at MTG, prior to that Global Marketing Director Mobile & Social Advertising at Google and before that founder and CEO of Digiscope
– Hans Lindroth, CEO at Lingfield and board professional
– Henrik Torstensson, CEO at ShapeUp Club, prior to that leading roles at Spotify and Stardoll, investor in Videoplaza and Dexplora
– Mathias Ackermand, business angel and prior to that founder and CFO at Transmode

The team behind FishBrain is Johan Attby, Marcus Fransson and Jens Persson. Johan is a serial entrepreneur and has previously founded the software company Tific that was acquired by PlumChoice, Inc. in 2011. Johan has lived in Silicon Valley for many years and one year in Boston. FishBrain recently won Seedcamp Berlin.

In the US there are 40 million anglers, which is more than play golf and tennis combined, and the retail market is $45bn per year. So there is a big fish to catch in this space…