Marissa Mayer may be “geeking out” over Yahoo’s new logo, but early reactions suggest she is in the minority.
More than three quarters of Internet users prefer Yahoo’s old logo to the new logo, according to a survey of more than 400 online respondents Thursday from Survata, a market research group. Likewise, polling app Polar found that people prefer Yahoo’s old logo to the new logo 2-1, based on more than 1,000 responses.
That’s certainly not the initial response that a brand wants when updating its logo, especially when that brand has spent the previous 30 days trying to call attention to the upcoming logo by teasing one new design every single day. But according to branding experts, the negative reaction was probably inevitable. Read more…
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Read more : Did Marissa Mayer Pick the Wrong Yahoo Logo?
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