Canary Wants To Bring The Power Of The Desktop Calendar To Mobile

Building a better calendar for mobile is a challenge a number of startups have taken on lately, some with the goal of helping you fill a calendar with events, others with simpler interfaces or behind-the-scenes intelligence to make the calendar “smarter.” The latest to join the race is Canary, a newly launched calendar app for iPhone, which primarily aims to bring simplicity to scheduling and calendar management, while also providing hundreds of features to cater to the needs of power users without bogging down the user interface.

The app is beautifully designed, but co-founder and CEO Varun Chirravuri tells us that design was not Canary’s main goal. Instead, the team started with a blank slate, then built the app based on the feature set they wanted to provide.

This feature set, actually, is fairly extensive. Not only is the app smart in the sense that it understands natural language input, it also includes a heads-up view (dubbed “Nest”) which shows you details about upcoming events, a calendar view, a scheduler where you can propose times, a way to view your blocks of free time, an invitations view, and much more. And tucked away among the various calendaring views and settings are “hundreds” of other features, says Chirravuri, some of which are hidden, waiting to be exposed by power users.

For example, when you’re responding to an event, you can shake the phone for a number of jokey excuses as to why you can’t make it; if you long press on an event, it filters by the particular calendar; plus, the app accepts a much wider variety of complex phrasing than its tutorial indicates.

It’s a lot to take in, which may be Canary’s challenge in reaching a mainstream user base. Today, the app will make sense for busy professionals who regularly juggle a large number of appointments at once, and are always trying to squeeze things in. The app itself has one of the longest “walkthroughs” I’ve ever encountered in a mobile application (outside of games) – something which also speaks to the potential learning curve involved.

But Chirravuri is convinced that if you give Canary a shot, it will become a must-have tool. “If you can take a week to really learn the ins and outs of how this works, with the control you’ll get, you’ll never want to go back,” he promises. And that’s the real goal with Canary. It’s not so much about being the next greatest “smart” calendaring app, it’s about finding a way to bring the power of a desktop calendar to mobile.

The team behind Canary potentially has the chops to make this happen. CEO Chirravuri, a former Google Product Manager, is joined by Shaun Seo (also an ex-Googler), Ralph Bouquet, and Matthew Ng. Between the four, there are two former Google PMs, two with B.S. and Masters of Engineering degrees from M.I.T, and one former TFA teacher and Harvard grad.

Before Canary, the group had been building something entirely different – a nutritional parser called Laveem, which itself was a pivot from the company they were building upon entry to TechStars Boston in 2012, called Lessonsmith. Explains Chirravuri, when they couldn’t get Laveem to gain traction, they turned to something that had a more personal calling.

“As an entrepreneur, I’m running around trying to schedule meetings and run my life through my phone, and I absolutely cannot do it through existing solutions. But in no way does the mobile [calendaring] experience trump the desktop experience,” he says. So he wanted to change that.

While the team itself has been together for a year and a half, work on Canary started only in May with a private beta launch in July. Now live in the iTunes App Store for a few days, the company reports having 5,000 users, and a spot as the #3 result when you type in “calendars” in Apple’s search. (It’s #4 at time of writing, however, and results for “calendar” – singular – are entirely different.) The app is also #86 in the Productivity category. But Canary is very new, and word is growing as early adopters talk to friends, or even better – use the app to send out scheduling invites via email, allowing attendees pick time slots with a click.

Still, mobile calendaring is a busy space, where a number of competitors including Any.DO, Tempo, Fantastical, Atlas, UpTo, Sunrise, Calendo, and more are fighting for users’ attention, while others still are quietly shutting down or looking for an exit. And, as noted above, Canary’s powerful feature set means it can take some time to really learn. But, as Chirravuri says, there’s a Google mantra they want to emulate with Canary – that you should design for the power user, then make every user the power user.

Canary works with Gmail, Google apps and Facebook Calendar, with more platforms to be added in the future.

Those interested in becoming calendaring power users themselves, can try Canary by downloading it here on iTunes.