The video is hard to watch. Worms slither inside people’s skin and crawl inside their nostrils. A woman’s eyes are glazed from a disease called river blindness. The images are gut-wrenching. But can they help incite a movement that helps end such diseases?
“The real key is dealing with active emotions — emotions that get you to, like, sit forward in your chair,” said Pete Koechly, the founder of Upworthy, on stage at the 2013 Social Good Summit on Monday. “You have to catch them and draw their attention.”
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Koechly said that active emotions encourage people to talk about content. If an image or video makes someone giddy, enraged or disgusted, he is more likely to show his friends. This is an attempt at reverse engineering the going-viral process; in this case, it’s being used to help end the diseases targeted by End7. Read more…
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